Privacy Policy

Your privacy and trust is one of our highest priorities.

We offer secure online ordering – 24 hours a day, 7 days a week – for your convenience. Protecting your order is of the utmost importance to us, which is why we have security measures in place to protect the loss, misuse and alteration of the information under our control. We want you to feel safe and confident about your order. We use Secure Sockets Layer (SSL) technology, which encrypts all of your personal information, including credit card number, name, and address, so that no one can intercept your information and use it fraudulently.

River Sports Outfitters recognizes and respect your desire for privacy. River Sports Outfitters attempts to protect online information according to established company security standards and practices. You may have the opportunity to provide information to River Sports Outfitters through online forms. River Sports Outfitters will use this information to better understand your needs and to provide quality products, services and other opportunities. River Sports Outfitters plans to use any information we obtain from you to help us continually improve the content, functionality and overall usefulness of our Web site.

River Sports Outfitters may use Internet Cookies on this site to remember the information you provide during a session. The information is to be retained only for that particular session so you don’t have to re-enter it as you progress.

If you do provide personal information, such as an email, telephone or fax number, or other identifying information, River Sports Outfitters does not plan to disclose it without your consent. River Sports Outfitters will plan to maintain this information, as well as any other transactions, according to our usual security and confidentiality standards.

River Sports Outfitters may revise or update this statement in the future and we encourage you to return to this page from time to time for any updates. If you have any questions about this privacy statement please feel free to contact us at anytime.

River Sports Outfitters may revise or update this statement in the future and we encourage you to return to this page from time to time for any updates. If you have any questions about this privacy statement please feel free to contact us at anytime.

This privacy policy sets out how River Sports Outfitters uses and protects any information that you give River Sports Outfitters when you use this website. River Sports Outfitters is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. River Sports Outfitters may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers
  • For the exhaustive list of cookies we collect see the List of cookies we collect section.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.
We may contact you by email, phone, fax or mail.
We may use the information to customize the website according to your interests.
We may use the information to improve our products and services.
We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided. From time to time, we may also use your information to contact you for market research purposes.

We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form on the website, look for a box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to 2918 Sutherland Avenue Knoxville, TN 37919.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.